After looking at the Marrakesh survey, conducted in 2009 by 1000 people, and surveying all the people in my class (March 2012) I have the following findings:
In the last 3 months, how have you interacted with music?
Music Consumption
|
Marrakesh
|
My Class
|
Watched a music video online
|
75%
|
100%
|
Bought a CD
|
70%
|
50%
|
Listened to music on your mobile
|
62%
|
70%
|
Burnt a CD
|
55%
|
8%
|
Bought a music download
|
52%
|
40%
|
Played a music game
|
45%
|
50%
|
Which device have you used to listen to music in the last week?
Music Device
|
Marrakesh
|
My Class
|
iPod/MP3 Player
|
81%
|
95%
|
Computer
|
80%
|
75%
|
Radio
|
71%
|
75%
|
TV
|
68%
|
95%
|
CD Player
|
59%
|
65%
|
Mobile Phone
|
54%
|
70%
|
Record Player
|
9%
|
8%
|
Tape-Cassette Player
|
8%
|
0%
|
Where do you usually find out about new bands/artists?
Music Advertised
|
Marrakesh
|
My Class
|
Listening to the Radio
|
67%
|
85%
|
Your Friends
|
63%
|
70%
|
Watching MTV/other music channels
|
49%
|
85%
|
Reading general interest newspapers/magazines
|
21%
|
20%
|
TV Shows like “The X Factor”
|
18%
|
70%
|
Reading Music Magazines
|
17%
|
10%
|
Reading Music blogs
|
14%
|
5%
|
Social Media
|
0%
|
85%
|
Which website would you usually visit first to check out a new band/artist?
Website
|
Marrakesh
|
My Class
|
Youtube
|
38%
|
100%
|
Myspace
|
15%
|
0%
|
The band’s own website
|
15%
|
40%
|
Facebook
|
8%
|
70%
|
NME
|
4%
|
5%
|
Last.fm
|
4%
|
0%
|
Yahoo Music
|
2%
|
0%
|
bebo
|
2%
|
0%
|
MSN
|
2%
|
0%
|
MP3 blogs
|
1%
|
0%
|
Other internet sites
|
9%
|
0%
|
Twitter
|
0%
|
70%
|
Sportify
|
0%
|
20%
|
If you were a big music celebrity, which of the following would you most want to have?
Marrakesh
|
My Class
| |
Respect for your creative freedom
|
42%
|
15%
|
Lots of money
|
20%
|
40%
|
Performing in front of massive audiences
|
14%
|
25%
|
Travel
|
8%
|
20%
|
Getting lots of free gifts
|
7%
|
0%
|
Worldwide fame
|
4%
|
0%
|
Lots of sex
|
4%
|
0%
|
Getting to meet other celebrities
|
1%
|
0%
|
Do you feel it is morally acceptable to download music for free from the internet?
Marrakesh: NO 34% YES 66%
My Class: NO 45 YES 55%
Have you ever downloaded music illegally from the internet?
Marrakesh: NO 37% YES 95%
My Class: NO 63% YES 5%
Do you feel a guility if you downloaded the music for free from the internet?
Marrakesh: NO 70% YES 30%
My Class: NO 70% YES 30%
Do you feel as though you should have to pay for the music you want to listen to?
Marrakesh: NO 61% YES 39%
My Class: NO 100% YES 0%
What is the average price you would pay for a CD of an artist that you like?
Marrakesh: £6.58
My Class: £6.84
What is the average price you would pay for a dowload of an artist that you like?
Marrakesh: £3.91
My Class: £3.84
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